Year: 2024
Discipline: Photography, Art Direction
Industry: Wellness & Lifestyle

Overview
Navko creates minimalist home goods for intentional living. Their products embodied restraint and mindfulness, but their visual identity was scattered across Pinterest aesthetics and trendy filters.
What We Did
We stripped everything back. Ethereal landscapes, soft gradients, near-white compositions. Every image feels like the moment right before sunrise or right after sunset—that liminal, contemplative space.
We established strict photography guidelines: natural light only, no hard shadows, horizon lines at thirds, one focal element per frame. The brand now has a signature look that's instantly recognizable but never repetitive.
Impact
Navko's Instagram following grew from 8K to 50K+ in 6 months, with an engagement rate that's 4x industry average. They've expanded from online-only to 12 retail partnerships and were featured in major lifestyle publications including Kinfolk and Monocle.
