Year: 2024
Discipline: Web Design, Brand Strategy
Industry: Infrastructure & Energy
Overview
Sane provides grid infrastructure solutions for renewable energy deployment. The challenge: make power transmission compelling to both municipal decision-makers and the public.
What We Did
We humanized infrastructure. Every shot shows people first, structures second—the worker walking past transmission towers, the engineer in the field. The message: technology serves communities, not the other way around.
The site uses a modular approach with color-coded sections for different stakeholder groups. Engineers get technical specs and case studies. Municipal leaders get ROI calculators and implementation timelines. The public gets simple explainers about grid modernization.
Impact
Sane secured 4 major municipal contracts within the first year, worth $12M+ in combined value. Their brand transformation positioned them as the human-centered alternative in a typically cold, B2B industry.